Toronto-based ad targeting startup Chango has raised $4.25 million in new funding led by Rho Canada, with iNovia Capital, Metamorphic Ventures, Extreme Venture Partners and 24/7 Media co-founder, Geoff Judge; participating in the round. This brings Chango's total funding to nearly $6 million. Founded by Chris Sukornyk, Chango is an ad platform that targets display ads based on people's previous search history. Unlike other ad retargeters who show ads to people based on the fact that they have visited a particular Website, Chango targets ads based on the searches those people have done in the past. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/H56aB0yYNfI/
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